Journal

Notes on pricing, AI and shipping software in India.

Plain writing from the studio: what things cost, what works, and what we'd do differently.

The honest breakdown nobody gives you: what drives cost, where founders overspend, and how AI-assisted development changed the math.

Support, sales follow-ups, bookings — the boring work is exactly what AI agents do best. Here's what actually works in production.

PK battles, gifting economies, agency models — inside the fastest-growing social app category and what it takes to build one.